9 Visual Content Marketing Trends That You Must Follow in 2018
Visual content, performed well, can be incredibly popular. Infographics, videos, information visualizations, and other forms of visual articles may create tons of engagement and draw links to your site.
More to the point, visuals help to tell your story. Visual content may be a remarkably powerful marketing tool, one which helps your target audience remember you — greater than a 1,000 word text post alone (regardless of how good it is) actually could. Digital Marketing Courses and Training Programs In Surat
Here’s what’s trending in visual articles advertising to 2017, according to a survey of 300 internet marketers out of Venngage, a stage that helps you create absolutely free infographics.
- Visual Content Usage is Growing
In 2016, 53 percent of marketers said that they published content comprising visuals between 91 and 100 percent of their time.
What it means: People pretty much expect visual articles all of the time. So give it to them or else people can proceed if they are greeted with only text content.
- Stock Photos Rule
Stock photos are the most popular kind of visual material, used by 35 percent of this survey. First graphics, such as infographics, were used 30 percent of their moment.
What it means: While stock photography is a good option, it may also lead to getting unbelievably boring pictures, or pictures which people have already seen dozens of times previously.
- Infographics Get the Most Engagement
Infographics (along with other first graphics) had the highest engagement, according to the survey. Though stock photos are used the most, they do not create much engagement (just a measly 7 percent). Charts and data visualizations performed (25.7 percent), as did videos and presentations (20 percent), whereas GIFs and memes performed best 5 percent of their moment.
What it means: Use original graphics whenever possible, and use greater charts, information visualizations, videos, and presentations if possible. Also don’t be afraid to show a little humor/personality with humorous GIFs and memes — these may get tons of engagement on social networking.
(Fittingly, Venngage turned their survey in an infographic; test it out in the bottom of this post.)
- Marketers Don’t Spend Time Making Visuals
The overwhelming bulk of marketers (71 percent) spend less than five hours each week creating visuals, according to the survey. Meanwhile, the 17 percent spent between 5 and 15 hours, as well as 11 percent spent over 15 hours weekly generating visual content.
What it means: There is not any “correct” amount of time to spend here. If you are spending too much time on graphics rather than getting a return, then cut back however if your visuals are not creating any interest, possibly try spending a little bit more time to make them interesting or compelling.
- Marketers Prefer DIY Tools
Graphic design tools would be the favourite choice for 46 percent of marketers.
If you honestly have the skills perform generate nice-looking images yourself using graphic design software or tools, then take action. However, if not, find someone great, while it’s in-house or freelancer, that will create interesting visuals which generate engagement.
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- Consistency is a Massive Challenge
Creating visual content is difficult — but the biggest challenge is consistently generating engaging visuals, based on 36 percent of those surveyed marketers. Three other large challenges mentioned: being able to product well-designed visuals (29 percent); reaching a broader audience (24 percent); and locating reliable and interesting data (10 percent).
So if you are likely to use visual content, then you will need talent/creativity, information (first research/stats( ideally), and also a content strategy. All these pieces will not guarantee your success, but they will greatly increase your odds.
- Visual Content is ‘Absolutely Necessary
Yes, 60 percent of marketers think visual content is essential to their own 2017 marketing strategy, while 31 percent said it was quite important and 5 percent said it was significant. As for the two percent who believe it’s somewhat important or insignificant — what the hell, guys?
What it means: Visuals thing to marketers, because people respond to them. So if you are still an unbeliever, it’s time to escape the stone ages!
- Visual Content Less Than 20 percent of Budgets
What percentage of the advertising budget was spent generating visual articles in 2016? For 56 percent of marketers, that amount was 20 percent or less.
What it means: If it’s done correctly, visual articles can be incredibly valuable for months or perhaps years, bringing in prospects, leads, and new customers. Perhaps consider a little more time and budget to produce greater visual content and much more of it in 2017.
- Visual Content Investments Will Grow in 2017
In 2017, 35 percent of marketers said they’ll spend over a third of the whole budget on visual content, whereas 42 percent will spend less than 20 percent of the advertising budget on visual content.
What it means: somewhat tough to inform, as comparing the last tendency to this one for a true comparison, but it seems like there is absolutely a tendency of marketers increasing their investment on visual articles this season.