“Why You Should Consider Investing In an Explainer Video For Your Business”
Tired of the plain old articles which can make reading dry and tedious? Searching for innovative ways to reach out to your audience and engage with them? Or just want to explain your products and services in details to your customers?
Why not use an explainer video? We believe that explainer videos are one of the best ways to accomplish all of these concerns. Not only are explainer videos innovative due to their content but they also help in attracting a customer and engaging them with relevant and informational content. In fact, over the past couple of months, explainer videos have gained a lot of popularity with marketing professionals so much so that 87% of online marketers use video content according to Outbrain.
So why exactly have this form of marketing become such a rage all of sudden? Why are marketing professionals taking so much time and effort to produce these explainer videos as compared to other forms of marketing? To answer this question, let’s take a closer look at how explainer videos benefit a business:
Reaches Out To the target audience
Perhaps one of the greatest benefits of an explainer video is its ability to interact and engage with an audience with creative and original video content that can be shared across various social media platforms, instantly connecting you with a wider audience.
Explains the Product or service
At times, when you have a product or a service that is relatively new and people are not aware of its features, explainer videos can be used here. These videos are a great way to easily explain the features and benefits of your product or service to your target audience in detail and make them understand what it is that you are offering to them.
Explainer videos are a great way to create a buzz around the web about your business which in turn, leads to more leads and possible clients which results in an increase in sales for your company.
Higher Ranking On Search Engines
Websites which contain videos are more likely to be ranked on a search engine’s first page as compared to websites which are basic and only contain text as a source of information. A website which is ranked high on the search engines results in greater awareness about the company since more people will be visiting the website.
Build Brand Awareness
The thing with videos is that it is a great way to tell your story to your audience. Nowadays, companies are using explainer videos to share their success stories and how they have managed to create a place for themselves in the market. Sharing these videos on social media helps them to reach out to a wider audience and build a loyal group of audience. By combining the two – social media and explainer videos – they are able to create and build hype around them which results in heightened brand awareness.