What is it like to buy an engagement ring online? I recently purchased a diamond ring from Adiamor. Here’s what I learned, what I loved and what I would do differently in the future.

Buying a diamond is an expensive purchase and can require a lot of research. While you can still go to a local jewelry store or chain store to find a diamond, shopping online takes the pressure out of the sales experience and can help you keep the engagement a surprise.

I started looking at the best places to buy engagement rings. I narrowed the selection down to several before the process on Adiamor drew me in, with great information about each diamond and a plethora of settings to choose from.



  • Easy to sort and compare diamonds
  • Wide range of engagement rings
  • Quick shipping and free returns


  • Best to ship back for resizing or service

Buy at Adiamor.

Finding the Perfect Diamond

Adiamor engagement ring
It was easy to find the perfect diamond at the right price on Adiamor.
Josh Smith

I landed on Adiamor thanks to an image of a ring that my now fiancé liked. The site’s selection contains over 7,000 diamonds, and its filtering options proved essential. I spent a lot of time fine-tuning my search criteria to find the perfect diamond.

At this stage of buying a ring, you should know about the four Cs of diamond shopping: carat, cut, clarity and color. While working through the process from the comfort of my own home, I was able to go deeper to understand how the shape of the diamond, in combination with each of the four Cs, impacted the diamond’s appearance, along with what else I should consider as I shopped.

The search and comparison pages allow me click to view information about the fluorescence, table, depth, symmetry, polish and girdle of a diamond. In a store, I wouldn’t have the same time to look. With the online feature, I could browse and compare, spending several hours looking at the stones.

It was easy to look through dozens of diamonds of varying quality and size without any sales pressure. This allowed me to find the best mix of cut, color and clarity, and to go with a bigger diamond.

Adiamor diamond selection
With Adiamor, you can filter and compare dozens of diamonds from the comfort of your couch.
Josh Smith

The diamond information page includes a video of the diamond, illustrations that highlight crucial aspects of the diamond and a Gemological Institute of America (GIA) report, which I could view on the page. The 360-degree diamond video let me look closely at the table, the top part of the diamond, to look for flaws that I could see with my eyes.

I narrowed my exhaustive search down to a few diamonds, which I was able to share with a small circle of friends for feedback. I sent them a link to the page, and they could look without my trying to take photos in a store or having to bring someone with me.

There is still a bit of the unknown involved when only seeing the diamond on screen, but Adiamor offers a 30-day return policy on unworn rings. This allowed me to look at the diamond in person, and also some flexibility in case my then-girlfriend didn’t like it. During the holiday period, Adiamor extended this return period, but it wasn’t something I needed to use.

Picking the Engagement Setting

Adiamor engagement ring
Finding this amazing diamond setting and band wasn’t stressful, because I could take my time and look from home.
Josh Smith

Finding the perfect diamond is only half of the equation. The setting is just as important—it plays a major role in the overall look. I knew that I wanted a band that was at least 2 millimeters thick, and I wanted to be able to get a matching wedding band without hunting for it later.

I found the perfect band that is dainty enough to enable the diamond I picked to shine, and also stand out. The R3071 setting includes two small series of diamonds that extend from both sides of the main diamond to accentuate the look—yet don’t inflate the overall diamond size as some settings do.

I was a little nervous about how this setting would look in person and if my fiancé would like it. I was comfortable enough to make the purchase thanks to Adiamor’s return option.

Post-Purchase Service

The Adiamor customer service team is incredibly easy to work with. They responded quickly to questions, including on the holiday return period, and provided great tracking information.

The company offers free overnight shipping through FedEx, with signature confirmation. It nailed the estimated delivery time, which allowed me to inspect the ring and then plan the proposal.

I wouldn’t change a thing about the ring or diamond I bought, but I would have gone straight back to Adiamor for the resizing. Despite using a ring sizer, my fiancé ended up needing a smaller size. If you can, it’s a good idea to have a jeweler check the size in person, since it could give advice that you don’t get from using a sizer.

Adiamor offers free resizing, but we let a local jeweler resize the ring. This came as a free service while my fiancé picked out my wedding band. (Adiamor offers a wide selection of men’s wedding bands in classic metal finishes, but I was looking for something different.) Unfortunately, the local jeweler needed to work on my fiancé’s ring three times to get this simple process right. In the end, it would have been quicker and better to pay to ship the ring back to Adiamor to resize.

We are satisfied with the result now, but I highly recommend going straight back to Adiamor, even if that means a longer time without the ring while resizing happens. I’ve purchased my fiancé’s matching wedding band on Adiamor, and its customer service team was helpful in confirming the size and other purchase details.

Should You Buy a Ring at Adiamor?

Adiamor is an excellent place to buy an engagement ring online. The customer support is super helpful at explaining different options, locating bands that go together, and they helped me apply a coupon code when it didn’t work on my initial purchase.

I love the ring, and my fiancé loves the ring. Without having the opportunity to sift through dozens of diamonds from the comfort of my own home, I don’t think I would have found such a perfect combination.

Buy at Adiamor.

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