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The adoption of social media have been said to better the lots of most SMEs financially, lower the entry barriers for some and significantly reduce the cost of doing business. Social media can be a great way to connect with customers abroad, building your brand, providing services and reducing the distance between your company and its markets. But are SMEs leveraging on these opportunities to take their businesses beyond the shores of country? Can they draw foreign investments and earnings through these platforms?
Oti Ukubeyinje, Head Product Marketing And Growth Terragon and Olugbemisola Adebayo, CEO/MD Hegai and Esther LTD joined the conversation.
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